One of the examples of an ad using semiotics that I found on the world wide web is one of the most commonly advertised products, a car. By trying to advertise a powerful SUV is the car for you, designers and the advertising team would have to deliver a message what many SUV owners would want, and that is horse power. This advertisement for a Mitsubishi SUV took the most easily understood way of letting people know a car has horse power, by suspending the car in mid-air showing what is really "inside" the car pulling it and that is full size grown horses capable of hauling heavy loads. This ad works well using semiotics but over all in appearance in my opinion is too simple and does not deliver the message well.
Another good example of semiotic being used in a ad is from the airline Delta. It uses an ingenious way to advertise on things other than their planes, they choose to advertise their services on making the plane ride more up to date with technology to more convenient and interact better with the newer generation. By having an smart phone along with an arm of a businessman showing its sophisticated and comfortable methods of making traveling easier.
The best ad in my opinion that uses semiotics the best will probably be the ad with McDonald's advertising about their fries. By having the least about of words and setting each image in chronological order, they were able to portray the deliciousness of their fries quickly and efficiently from potato to cooked fries to an empty fries container. This ad targets the general audience because it is a food item that all can eat and each image shows what the food is and what it turns into in the next step of its "life". McDonald's had made something very simple to look very good.
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