Consumers

We are all consumers. No matter where we go there is always someone trying to sell us something. Although most don't notice things being sold to them since no one is approaching you, all they need is for you to look. Many retail stores do constant advertising to pull customers to their stores by having color displays that will catch a consumer's attention. Other retail store catches the attention of the public by using successful advertisement by using media like TV and by following what the current age generation looks for. A good example will be Samsung and Apple phones. Apple has been around and is known as a very reliable product for the Silicon Valley where as Samsung is a reliable product around the Globe but because we are in the Silicon Valley, as consumers we majority of the time chooses the product from where we are from. As the generations becoming more and more advance we start to move onto the next "big thing" and explore products like Samsung S3 phone. An youtube clip ad shows an example how the older generation sticks with Apple while the new generation moves onto to better technology.