Monday, March 17, 2014

Gender Stereotyping

  • Kids Cottage
In the Kids Cottage commercial it seemed very stereotypical for the commercial to only portray a girl starting to be a house wife even at a young age. The commercial shows of the little girls playing with their doll house and having fun doing house hold chores and taking care of babies. This is the gender stereotype for a girl to be responsible for house work while the male is out of the picture to help. This places the idea that to clean and take care of the house is a girl's responsibility. 
  • Ketchup Bottle
In the advertisement with the ketchup bottle, a line was added to persuade buyers that the bottle was bottled in a way that is a easy twist off. By successfully advertising this message they placed a picture of a woman asking the question "You mean a woman can open it?" This message in a way says women are weaker than men in strength and are useless when it comes to activities that requires any kind of strength.
  • Diet Coke
For the commercial for the diet coke. A man is mowing a lawn with a group of ladies sitting in the distance. The group of girls rolls a can a coke over to the male causing it to spray all over him. This was a tease set up by the group of girls to show that a man should not even be hold a diet anything. This is the stereotypical of how males cannot have diet things and be as macho as possible, but in return for the prank, the male then takes off his shirt to show that he can be macho even with the diet coke.

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