The pepsi commercial from 1992 portrayed the model Cindy Crawford dressed in an outfit that highlights her features as a woman. Then as she is approaches the pepsi vending machine, two young boys watches her from afar and sighs away at what they are seeing. Once Cindy was done with the pepsi the boys finally mention that they were looking at the can of pepsi instead. Even though the commercial was about pepsi, it still showed that the ideal "hot" woman back in the early 1990's had to be blonde, big breasted, and wearing as least clothing as necessary.
Pepsi 2009
A quick jump from 1992 to 2009, Pepsi attempts a different approach of things. By instead of having woman in the picture, they took on the try of throwing men in the picture. They still use the stereotypical aspect of being a male, being able to take on anything. The commercial shows a bunch of males in-dangering themselves but where as being males they could take on anything. this is the typical gender stereotype of a male having to be macho but in the end the taste of Pepsi is the only thing that makes the men go wow.
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