Netflix

Almost everyone today knows what Netflix is, a popular online streaming website that lets you watch a large selections of movies and shows for low monthly cost. Netflix branded their company very well through advertisement. Though Netflix has been around for a long time they started their advertising their company by changing the regular envelope they keep their rental CDs in to an envelope of their own. Then they slowly progressed onto advertising through relying majority word of mouth and also offering a month of free trial to any new users becoming members. This was a very successful way of promoting their services and from then on not much work was needed to continue to promote their company due to the vast majority people trying it out for free. Netflix continues this trend to continue pulling in customers and keeping them through their 30 days free trial as their branding.