Environmental awareness today is an very important topic today due to the drastic climate change that is beginning to cause global warming. Though global warming is a big issue, it takes eyes away from another issue, the protection of endangered species of animals that are being poached and sold on the market. The WWF or Worldwide Wild Life foundation has made nearly extinct species more known to the public eye. They do this by replacing image of animal with other animals that will give a stronger impact. One example would be the poster WWF has made of the endangered specie of blue fin tuna. They had replace the image of the fish to a more dramatic scene of pandas being slaughtered and laid out for sale.
The image delivers a much bigger impact on viewers due to the fact pandas are more widely known that the blue-fin tuna which causes unawareness. After seeing images like this it forces the media to pay more attention of what is going on around the environment and shares the knowledge through digital media to educate the social public.
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